With the ever-growing concern about wastage and recycling, coupled with our busy lifestyles, I was excited by an article I came across on LinkedIn by Juan Campdera, CEO at Aktiva, about the Makeup Trend for 2025. When we designed and formulated the Touch Up Kit 5 years ago, it seems we may just have been ahead of the time on this trend.
“Portable, clean & multifunctional products align with the demands for convenient, sustainable, high performing products. A market that is estimated to grow from USD 325.21 million in 2022 and reach an estimated USD 547.63 million by 2032, at a growing 5.4% CAGR between 2023 and 2032.”
We wanted to give our customers full control of the products they wanted to carry, plus the option to refill products as needed. This flexibility & control coupled with sleek & portable design means you can discreetly carry 7 products on-the-go. Multifunctionality & modern lifestyles were the forefront of our minds in creating one easy-to-use product. Our Best-Selling Complexion Cream is a hybrid product as it acts as both a concealer and foundation in one. Multi-Cream acts as a cheek/lip/eye and we also share tips on using bronzer & brow powder to define the eyes.
Sustainability and reducing waste were also important to us. The refillable design means we are eliminating hard plastic wastage in the industry as well as keeping up with the modern day, busy lifestyle. 120+ billions of units of beauty packaging are being produced per year, with 95% of the packaging is thrown away, it’s insane if we don't do our part in making a change.
Offering our customers sustainability and flexibility is a win-win scenario: less waste, lower carbon footprint, and the freedom to curate your own products.
With so much packaging waste coming from the cosmetic industry, and such a large portion of it ending up in landfills, it’s clear that the push for eco-friendly products will no longer be just a trend, but a necessity.
